Springbig and Native Roots Forge Strategic Partnership to Elevate Cannabis Loyalty Marketing

Springbig, a leading provider of cannabis loyalty marketing and communications technology, has officially partnered with Native Roots Cannabis Co., Colorado’s largest independently held vertically integrated cannabis operator. This collaboration aims to enhance customer engagement and loyalty within the cannabis industry.

Native Roots, renowned for its commitment to quality and customer satisfaction, has selected Springbig to elevate its customer experience and streamline marketing efforts. Through this partnership, Springbig will provide Native Roots with advanced technological solutions to improve communication and engagement with their customers, ensuring an unmatched customer experience.

“At Native Roots, we were on a quest for a solution that valued the functionality of their platform from the business side while prioritizing the customer experience,” said Buck Dutton, VP of Marketing at Native Roots. “We sought a partner that was committed to solving the business problems that we face with tested and effective solutions. Finally, we required a partner that would integrate seamlessly into our team. We found these qualities in Springbig beginning in our initial conversation and we’re impressed to find these synergies continuing to be delivered.”

Springbig’s proprietary software integrates seamlessly with Native Roots’ existing systems, providing advanced messaging capabilities that enhance message deliverability and target the right recipients. This collaboration aims to strengthen customer relationships, improve marketing efficiency, and ensure that Native Roots’ communications reach their end users effectively. Springbig’s platform offers streamlined analytics, customizable loyalty programs, and efficient marketing automations, empowering Native Roots to make data-driven decisions and optimize their customer outreach strategies. Additionally, Native Roots is updating its entire loyalty program this autumn and recognized the importance of being active and integrated on the right platform ahead of this change.

Jeffrey Harris, CEO and Founder of Springbig, expressed enthusiasm about the partnership: “We are thrilled to partner with Native Roots, a company that shares our dedication to customer satisfaction and innovative solutions. This partnership will allow us to demonstrate the full potential of our platform and help Native Roots achieve their business goals. By leveraging our proprietary technology, Native Roots will be able to enhance their customer interactions, increase loyalty, and drive growth in an increasingly competitive market.”

This strategic alliance underscores Springbig’s commitment to providing top-tier loyalty marketing solutions to the cannabis industry. The collaboration not only highlights the strengths of Springbig’s technology but also sets a new standard for customer loyalty and engagement in the cannabis sector.

For more information about Springbig, visit springbig.com.
To learn more about Native Roots, visit nativerootscannabis.com.